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IGNITE is a global consumer brand, operating in the premium product segment of the market. Founded by Dan Bilzerian, the Company’s ‘quality‐first’ approach is fundamental to the brand and its products. Originally operating in the cannabis and hemp‐derived cannabidiol (CBD) wellness space, IGNITE was able to establish its brand awareness. Since the launching of its THC and CBD products, the Company has expanded into the beverage space, launching a full line of functional performance enhancing drinks, and now releasing premium spirits.

IGNITE was founded as a premium brand for discerning people who are most concerned with substance over promise. That is still true and apparent in all that we do. We're committed to delivering the world's best products, period.

Current line-up

IGNITE Tequila is rooted in four generations of Tequila tradition, with its matriarch having created the Reposado category and renowned for her contribution to Tequila as a whole. This experience in farming agave from the idyllic hills of Jalisco and the artistry that goes into producing our bottles together give our Tequila it’s incredible smoothness.

Beginning in 2018, the party icon tasted hundreds of spirits blends to find his favorite.  Now Bilzerian is making his vodka available outside his private events with a public release online.

Made in North America with 100% corn, IGNITE uses a series of column stills to perform a water washed distillation.  To maintain strict quality and taste profiles, we then blend our gluten-free vodka to 80 proof with measurements of UV charcoal filtered water.

The result is a slightly sweet, full-strength spirit that tastes perfect right from the bottle.

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